A "good plan" keeps you stuck because you never know when it’s good enough—so you tweak endlessly instead of taking action.

This endless refining is what traps people in the planning process. The beauty of a Bad Plan is that it skips the illusion of perfection from the start. As Bad Planners, we accept that no plan will ever be "good enough" on paper—but progress, not perfection, is the goal.

Instead of chasing the impossible, we intentionally create a Bad Plan—one designed to expose its weaknesses through action. By using it in the real world, we quickly discover what actually needs to change, making real progress inevitable.

If you're navigating the complexity of modern life without a written plan, you're already winging it.

Making a Bad Plan and putting it to work in the real world is the opposite of winging it—it’s testing and refining a plan through action, rather than guessing and hoping.

The Bad Plan Flywheel ensures that failure isn’t an obstacle—it’s part of the process. Here’s how it works:

1️⃣ Create a Bad Plan – Get everything out of your head and onto paper
2️⃣ Execute the Bad Plan – Put it into action and see what works
3️⃣ Iterate & Improve – Use real-world feedback to refine and evolve

Instead of fearing failure, you use it to get better, faster. The only way to fail is to quit. Stick with the process, and you can’t lose—because every "failure" just builds a stronger plan.

Traditional goal-setting often fails because it’s based on guesswork—you set a goal, try to follow it, and hope for the best. But hope isn’t a strategy.

A Bad Plan is different because it structures your goals into a step-by-step pipeline, ensuring progress isn’t left to chance. It:

• Organizes long-term goals into clear, actionable steps
• Breaks down near-term goals into a structured project pipeline
• Builds habit systems that guarantee continuous progress

Instead of setting goals and hoping they work, you engineer a system that ensures they do.

A Bad Plan is actually built for chaos.

Most planning systems assume perfect conditions—that you’ll stay motivated, that everything will go smoothly, and that life won’t throw obstacles in your way.

But reality doesn’t work that way.

A Bad Plan adapts to real life because it’s designed to evolve. Instead of forcing yourself into a rigid structure, you:

• Start messy: Build a plan based on your best guess
   
• Test it in the real world: See what works under actual life conditions
   
• Adjust as needed: Your plan improves as you go, not before you start

The more unpredictable your life is, the more you need a Bad Plan—because it ensures you always have a system for progress, no matter what happens.

That’s exactly why this program exists.

Even if you have zero clarity on your future, the Bad Plan process will guide you step by step.

• Module 1 helps you create a vision for your ideal future
• Module 2 breaks that vision down into specific, actionable goals
• Module 3 builds the action systems that pull you forward automatically

You don’t need all the answers—you just need a Bad Plan to start making progress.

This is a step-by-step system that helps you build a clear vision for your life, set the right goals, and create a structure that makes success automatic.

• It’s not just theory—it’s a practical framework that ties everything together so you wake up knowing exactly what to do to move toward your ideal future.
• By the end, you’ll have a living, breathing plan that takes you from feeling lost or overwhelmed to having absolute clarity.

Most programs either:
❌ Overwhelm you with information but lack structure.
❌ Hype you up but leave you with no clear steps.
❌ Focus only on motivation, which fades fast.

This program is different because:
✅ It connects vision, goals, and execution into ONE cohesive system.
✅ It removes the need for willpower—progress happens automatically.
✅ It’s built to be lived, not just learned. You leave with a plan that guides you every single day.

This isn’t just about setting goals—it’s about engineering a life that practically guarantees your success.

Less than a workday. In just a few hours, you’ll build a clear roadmap for your future.

• The system is designed to be fast, structured, and easy to follow.
• You can complete it at your own pace, and you’ll have lifetime access to refine it over time.

One of three approaches tends to work best: 

1. The Marathoner: Set aside a block of time every day that works for you. Use that block of time to chip away at the program until it is completed.
2. The Sprinter: One module per day over a weekend (there are three primary modules).
3. The Deep Diver: complete the entire program in a week of focused work. 

Regardless of the approach you take, the time to complete will be roughly the same. So just pick a path you can commit to and get to work. 

If you’ve wasted months or years feeling stuck, investing a few hours to break free is a no-brainer.

No. This program is built so anyone can follow it—whether you’re just starting your journey or already achieving but want a more structured approach to life.

All you need is:
✅ A willingness to think deeply about what you want.
✅ A desire to take action.

Everything else is laid out for you in a simple, step-by-step format.

• You’ll get instant access to the entire system.
• The entire program is self-paced—go through it as fast or slow as you like.
• You’ll receive a custom Notion template (or use any preferred tool) to build your living, breathing plan.
• You’ll walk away with a concrete roadmap for your future and a system to make it real.

This isn’t something you’ll finish and forget—it’s something you’ll use for the rest of your life.

You get lifetime access.

• There’s no rush, no deadlines, and no expiration.
• You can revisit and refine your plan as your life evolves.
• The goal isn’t to rush—it’s to build something that truly works for you.

If you don’t love it, I’ll give you 100% of your money back—no questions asked.

• No hoops to jump through.
• No “prove you did the work” nonsense.
• You either see the value or you don’t—and if you don’t, I don’t want your money.

That means you can try the whole program completely risk-free.

✅ No catch. Right now, I’m offering pre-launch access for just $99 (instead of $449).

• You’re getting the same full system at the lowest price it will ever be.
• Once the official launch happens, the price jumps to $449—this deal is only available for a short time.

Lock in lifetime access now for a fraction of the price.

Absolutely. In fact, this is designed to help you discover it.

• If you already have a sense of direction, this will give you a structured plan to make it real.
• If you feel lost, the program guides you through defining what truly matters to you and crafting a vision that excites you.

Whether you’re starting from scratch or refining an existing path, this system works.

Yes! If you already have goals but feel like:
❌ You’re not making progress fast enough…
❌ You struggle to stay consistent…
❌ You second-guess if you’re aiming at the right thing…

This system refines your goals and ensures you have the right structure in place to make progress automatic.

It’s not about doing more—it’s about doing the right things, the right way, every day.

Yes—but not at this price.

• The $99 offer expires on April 4th, 2025.
• After that, the price jumps permanently.

This is your only chance to get lifetime access for just $99.

• Enter your exclusive pre-launch code at checkout.
• You’ll immediately get full lifetime access to the system.
• That’s it—simple, risk-free, and the lowest price this program will ever be.

🔥 Lock in your spot now before the pre-launch deal ends!